I'm thrilled to share a personal project that I've been working on for the last week. The project is my entry for a competition, hosted by Desall, to design an Illy floor display fixture. This project was a dream to work on! It gave me the opportunity to combine my love for painting with my passion for furniture & interior design. The custom watercolor artwork was inspired by the playful & friendly attributes of the Illy brand. The display is meant to engage consumers and connect them with the brand & product on an emotional level, because personality is the key for retail design. Consumers choose transparent, personable companies and remain loyal to the ones that provide a pleasurable experience. Please vote for my entry here - it's open for 5 more days!